NIP Group expands into Bitcoin mining and DOJO fan token operations

NIP Group, the listed parent company of esports organization Ninjas in Pyjamas, has been running a Bitcoin mining business since 2025 and is also operating a fan governance token called DOJO. According to the report cited by Techub News, the token is designed to give supporters voting rights on governance matters and access to exclusive content. The company is tying its esports business to blockchain infrastructure as it looks to raise user engagement through the fan token model. Because NIP Group is a public company, revenue from its Bitcoin mining business must be publicly disclosed and is subject to tighter financial oversight. The report was attributed to CryptoBriefing.